Bikesh
Shrestha
Digital Marketing Manager
Paid Social · Meta & Google Ads · SEO · E-commerce · Content Strategy · Community Growth
Paid advertising on Meta and Google. E-commerce built from scratch on Etsy and Daraz. Content that performs on TikTok, Instagram, YouTube and Reels. 5+ years across beauty, retail and gaming — based in Sydney, available immediately.
About
Work-first.
Results on record.
Based in Penshurst Sydney with full working rights and available immediately. No sponsorship needed — ready to start straight away.
5+ years running paid campaigns across Meta Ads and Google Ads, building e-commerce from product listings to full storefront launches on Etsy and Daraz, and growing social audiences across Facebook, Instagram, TikTok, YouTube and Reels. The work covers influencer campaigns, TikTok challenges, SEO product writing, content calendars, short-form video and community engagement — across beauty, retail and gaming brands.
Comfortable owning projects end-to-end or plugging into a team. Used to tight deadlines, cross-timezone coordination and turning performance data into clear next actions.
Paid Social Campaigns That Performed
986K video views · 1M TikTok challenge reach · 890K Facebook + Instagram reach across beauty brand campaigns.
Built a Global Gaming Community
Grew Ranked Gaming Client to 215K+ Facebook followers, 22K+ YouTube subscribers and 70K+ TikTok organic views.
Ecommerce Stores Built & Grown
Launched Milushree Arts Etsy from zero. Drove 5X campaign traffic and 20% follower growth on Daraz marketplace.
National-Level Esports Events Run
Game Management Head for Nepal's government-affiliated National Esports Championship across Dota 2 and Valorant.
Selected Workcases
Campaigns, builds & community work
Public-safe work summaries using campaign reach, views, followers and growth metrics. Each case is separated by brand and campaign to show role ownership and results clearly.
Reizvoll Cosmetics — TikTok Makeup Challenge
A beauty challenge built around creator participation, social sharing and makeup content. The goal was to increase product awareness through TikTok, Facebook and Instagram while encouraging users to create content with Reizvoll products.
Campaign Structure
- →Created makeup challenge format using Reizvoll products.
- →Encouraged users to upload makeup videos using Reizvoll soundtrack and hashtag.
- →Included social sharing across TikTok, Facebook and Instagram.
- →Supported the campaign with public announcement and social posts.
My Contribution
- →Planned the campaign mechanics and participation structure.
- →Coordinated campaign content and promotional rollout.
- →Supported influencer/creator-led beauty content direction.
- →Tracked reach, views and campaign engagement for reporting.
Reizvoll Cosmetics — Glam Up With Itchya
An influencer-led Facebook campaign using makeup tutorial content to grow awareness, video views, engagement and follower acquisition for Reizvoll Cosmetics.
Campaign Content
- →Day Look makeup tutorial.
- →Night Look makeup tutorial.
- →Corporate Look makeup tutorial.
- →Winner posts, timeline content, cover photo and restock posts.
Top Campaign Result
- →Night Look reached 640,118 users.
- →Night Look generated 1,249,292 impressions.
- →Night Look generated 16,042 engagements.
- →Campaign audience aligned strongly with beauty-focused women audiences.
Color Plus Cosmetics — 13th Anniversary Campaign
A dedicated retail campaign for Color Plus Cosmetics focused on brand visibility, anniversary sale promotion and marketplace traffic through Facebook and Instagram.
Campaign Execution
- →Planned and managed the 13th Anniversary promotional campaign.
- →Used Facebook and Instagram placements for awareness.
- →Supported campaign visibility through page boosting and post boosting.
Color Plus Cosmetics — Daraz Marketplace Growth
Marketplace work focused on product visibility, campaign traffic, customer retention and performance review across the Daraz storefront.
Marketplace Work
- →Supported product assortment and storefront visibility.
- →Monitored traffic, followers and customer retention trends.
- →Improved promotional campaign participation and product presentation.
Milushree Arts — Ecommerce Build From Scratch
Built ecommerce presence for a handcrafted spiritual art brand, including Etsy setup, website catalog uploads, SEO product titles, descriptions, tags and product presentation.
Work Completed
- →Opened and structured Etsy store from scratch.
- →Uploaded product content to Milushree website and Etsy.
- →Created product titles, descriptions, hashtags and keyword tags.
- →Planned photoshoot direction and content style for sculptures.
- →Supported promotional assets for exhibitions in Bhutan and Tibet.
Brand Positioning
- →Premium handcrafted spiritual sculpture presentation.
- →International ecommerce positioning.
- →Clear product storytelling and consistent digital catalog structure.
Ranked Gaming Client — Social Growth & Tournament Community
Long-term community and content work for a global classic gaming platform, combining social media growth, tournament operations, player communication and content strategy.
Community Work
- →Created gaming clips, announcements and campaign content.
- →Built TikTok presence from zero followers.
- →Managed tournament communication and community updates.
- →Supported global player engagement and retention.
Nepal Plays — National Esports Championship
Game Management Head role for a national-level esports championship, focused on operations, admin leadership, player coordination, scheduling and finals execution.
Role Scope
- →Led game management operations.
- →Managed admins and tournament teams.
- →Handled player coordination and tournament flow.
- →Supported online qualifiers, group stages and finals execution.
Leadership Value
- →National-level esports event operations.
- →High-pressure coordination across players, admins and stakeholders.
- →Strong scheduling, communication and problem-solving experience.
Technical Toolkit
Skills & Tools
Hands-on proficiency across the full digital marketing stack — from campaign creation to post-campaign reporting.
Let's work together
Available for immediate start · Full working rights